Job Description

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association has an opportunity for a *Digital Designer Fundraising*, located anywhere in the U.S. The Digital Designer Fundraising works closely with the national event/campaign leads of our field campaigns, such as Heart Walk, CycleNation, Impact Campaigns, Heart Ball, Go Red for Women, and more to develop and execute brand strategy through visual design.

The Digital Designer is responsible for delivering effective, inspiring, on‑brand, and on‑strategy marketing for websites, web pages, slide decks, product graphics, email promotions and templates, social media graphics, digital marketing collateral, banner ads and full campaign design suite template materials for print and web.

The Association offers many resources to help you maintain work‑life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award‑winning corporate university, as well as additional training and support, locally.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work‑life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.

Responsibilities

• Design and produce marketing for websites, graphics, web logos, social media content and banners, static and rich banner ads, digital marketing collateral, email campaigns, and email. While some projects may require directing external resources, the role is expected to be hands‑on from initial concepting through final design and ongoing modifications.
• Design and produce brand templates for local customization in Microsoft PowerPoint and Canva.
• Translate product positioning, existing research, and offline/online Marketing strategies into effective creative designs.
• Proactively identify emerging trends, recommend critical strategies to reach the target audience, and be a strategic partner from the onset of each project.
• Work with event/campaign field team, brand team and internal and external developers to ensure aesthetics also are aligned with usability, accessibility, and web standards. Work with developers to ensure proper implementation within a web environment and ensure consistency and integrity of the creative vision.
• Take existing collateral and materials to create and maintain dynamic digital hubs for both internal and external stakeholders.
• Deliver targeted and compelling storytelling through both visual design and copy.
• Work with brand marketing team to translate and create marketing requirements into compelling, appropriate campaigns.
• Create high fidelity wireframes for easy‑to‑use User Experiences.
• Ensure consistency of brand and creative across digital customer touch.
• Provide design support to other business lines to create product graphics, logos, identity design, or other similar offline.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in advertising, marketing, graphic arts or related.
• Minimum 3 years successful professional digital marketing experience, preferably at a digital agency or in‑house Web team for a product‑driven campaign.
• Strong portfolio of design work, showing ability to solve business needs.
• Ability to demonstrate the breadth of a specific design campaign, including initial strategy, all of the final supporting creative (print, web, social, etc.), measurable results (reach, impressions, etc.), key learnings, and modifications made along the way.
• Able to present concepts and lead internal teams with creative discussion.
• Experience in web marketing/web design with a strong knowledge of Figma, Adobe XD, Photoshop, FTP, web design and UX development principles.
• Diverse portfolio of experience including (but not limited to) retail, e‑commerce, fundraising/development, issue‑based and advertising campaigns, etc.
• Experience designing campaigns for a variety of target audiences is essential.
• Deep knowledge with Web design processes.
• Strong work ethic and personal accountability.
• Impeccable attention to detail.
• Ability to balance multiple projects and meet aggressive deadlines.
• Good interpersonal skills.
• Proficient with Adobe Creative Suite, Microsoft Suite, Canva, Figma.

Compensation & Benefits

Expected pay range will be $75,000 to $90,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well‑being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work‑Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.

In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

EOE/Protected Veterans/Persons with Disabilities

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